Our Story
Our Mission
Under the leadership of President & CEO Russell Granet, New 42nd Street is a leading performing arts nonprofit whose mission is to make extraordinary performing arts a vital part of everyone’s life from the earliest years onward.
Through our signature projects, New Victory and New 42 Studios, we serve young people, artists and educators with invaluable arts engagement and resources in and beyond the performing arts.
Core Values
Like every individual, all nonprofits are unique. The core values listed here help support our vision, shape the nonprofit’s culture and guide the decisions we make in fulfillment of our mission to engage new audiences with the transformational power of the performing arts.
Adventurous Spirit
We go for it.
Thoughtful Ingenuity
We challenge ourselves to think creatively.
Inclusive Community
We believe everyone belongs and you matter.
Steadfast Integrity
We strive to do the right thing.
Heart
We care.
The Dome Restoration
The New Victory dome restoration is completed! After 13,977 hours of work on the plaster, and a team of ten working around the clock for 57 days(!), this enormous project finished in time for us to open 360 ALLSTARS at the New Victory.
It would not have been possible without the thoughtful management of the New 42 team members featured in this video. we are grateful to them, to Easton Architects and John Tiedeman, Inc., and to The Howard Gilman Foundation and The Horace W. Goldsmith Foundation who provided generous support. View the beautiful results in this video.
Our History
New 42nd Street has transformed from an urban redevelopment organization to one of New York City’s most visionary cultural nonprofits.
Established by New York City and State to redevelop 42nd Street between 7th and 8th Avenues, New 42 was given the 99-year leases of the block’s seven historic theaters to find new uses for the Apollo Theatre, Empire Theatre, Liberty Theatre, Lyric Theatre, Selwyn Theatre, Victory Theater and Times Square Theater.
New 42 launched the transformation of the block by transforming The Victory into the New Victory as the city’s first theater for kids and families, and building the New 42 Studios to support the creation of new work—forever ensuring the legacy and vitality of America’s most iconic theater district.
The New 42 continues to steward the block and support the City’s efforts to maintain West 42nd Street as a safe and exciting destination for both our local community and visitors to New York City.