Our Story

We believe access to the performing arts is a right that starts from birth—the right for even the youngest among us to wonder “what if?” and to challenge “why not?”. Because the earlier the performing arts are part of our lives, the sooner we can achieve the extraordinary.

Under the leadership of President & CEO Russell Granet (bio), New 42nd Street is a leading performing arts nonprofit whose mission is to make extraordinary performing arts a vital part of everyone’s life from the earliest years onward.

Driven by our core values and a deep commitment to performing arts access, we connect people to world-class performances, essential education programs and creative communities that push culture forward.

Through our signature projects, New Victory and New 42 Studios, we serve artists, educators and New Yorkers of all ages with invaluable arts engagement and resources in and beyond the performing arts.

Together with our supporters, we inspire new perspectives, incubate new works and create new opportunities to move us all.

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Our History

New 42nd Street has transformed from an urban redevelopment organization to one of New York City’s most visionary cultural nonprofits.

Established by New York City and State to redevelop 42nd Street between 7th and 8th Avenues, New 42 was given the 99-year leases of the block’s seven historic theaters to find new uses for the Apollo Theatre, Empire Theatre, Liberty Theatre, Lyric Theatre, Selwyn Theatre, Victory Theater and Times Square Theater.

New 42 launched the transformation of the block by transforming The Victory into the New Victory as the city’s first theater for kids and families, and building the New 42 Studios to support the creation of new work—forever ensuring the legacy and vitality of America’s most iconic theater district.

The New 42 continues to steward the block and support the City’s efforts to maintain West 42nd Street as a safe and exciting destination for both our local community and visitors to New York City.