The New 42nd Street leads the dynamic evolution of the reinvented 42nd Street, cultivating a unique cultural and entertainment destination at the Crossroads of the World. In all its endeavors, The New 42nd Street pursues excellence and innovation. By leading the renewal of 7 historic theaters, by creating unique innovative cultural institutions and by building a home for nonprofit arts organizations in the heart of Times Square, The New 42nd Street ignited a transformation that makes Times Square the iconic and family-friendly entertainment destination it is today.

The New 42nd Street was founded in 1990 by New York City and State in response to the neglected stretch of urban decay that was 42nd Street between 7th and 8th Avenues. Originally charged with the restoration and long-term oversight of seven historic theaters, The New 42nd Street boldly took on three projects of its own: The New Victory Theater, a performing arts theater devoted to kids and families; the New 42nd Street Studios, a state-of-the-art, 10-story performing arts complex; and The Duke on 42nd Street, a black box theater available on a rental basis to nonprofit and commercial performing arts organizations. A leader in the national and international arts communities, The New 42nd Street is devoted to finding new ways to deepen, expand and develop these projects and services, and diversify its constituencies.

While celebrating 25 Years of Transformation in 2016, The New 42nd took a look back at the changes on the block: 

This video was developed with inspired and generous support from Diane and Marc Spilker.

Gone is the blighted, hostile 42nd Street landscape of 1990. Today, The New 42nd Street is a thriving and spirited cultural institution, and this famous block at the Crossroads of the World is once more a vibrant destination for New Yorkers and visitors alike.

EPA Green Power Partner

The New 42nd Street is among a select group of leaders in the green power market whose renewable energy use meets or exceeds EPA’s green power use requirements, thereby accelerating the development of new renewable energy capacity nationwide and helping to reduce greenhouse gas emissions from the power sector.